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PRESS RELEASE
Denver, CO
October 14, 2003
Morey Evans Inks Deal With DTN
DTN, the leading provider of news, weather and marketing information to the agriculture
community, recently named Morey Evans Advertising its agency of record for their advertising
services division.
DTN, headquartered out of Omaha, Nebraska, has recently focused on restructuring the
company in an effort to improve overall business operations and revenue. As part of this
process, DTN is taking measures to increase sales and brand awareness for their advertising
services division.
DTN's core offering provides timely and accurate information on agriculture, commodities
trading, weather, news and a variety of other fields electronically. Morey Evans will work with
DTN to help strengthen their advertising product offerings to sell to advertisers as well as
national and regional businesses. "DTN is the only company that offers Ag-related electronic
information all in one source," said Glenn Morey, President of Morey Evans. "The service
provides a terrific platform for advertisers looking for new ways to reach their consumers."
Upcoming marketing efforts include a new brand positioning strategy, restructuring and
developing of advertising offerings, sales collateral materials and advertising. The new
campaign will provide advertisers with a better understanding of the DTN audience base and
targeted advertising opportunities. Morey Evans will also assist in helping establish stronger,
more productive relationship with key media contacts. "We are excited to be working with
Morey Evans. We feel they bring us important strategic thinking and creative talent that will
help us move our business significantly forward."
DTN marks another key win for Morey Evans in the category of content-driven companies and
helps break new ground within the agriculture industry. "This marks an important step for DTN
and we feel there is tremendous opportunity for the company," added Morey.
About DTN
DTN Agricultural Services, based in Omaha, Nebraska, is a provider of decision support
information to America's elite agricultural producers. DTN provides Market Prices, News and
Analysis, Weather, and other critical business information to over 80,000 customers across the
agriculture industry. DTN is an affiliate of Veronis Suhler & Stevenson, a New York-based
private equity provider. More information can be found at www.DTN.com.
For more information, contact Glenn Morey at 303.296.8011
or email gmorey@moreyevans.com.
© 2006 Morey Evans Advertising
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