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PRESS RELEASE
Denver, CO
July 11, 2003
"Metro Brokers Equals Sold" Morey Evans Creates New Television Ad For Association
Metro Brokers, Inc., a statewide trade association of more than 1,700 independent real estate
professionals, is launching a new television ad entitled "Metro Brokers Equals Sold".
The 30-second television ad, which will air on both local network and cable stations
throughout Colorado, begins airing July 28, 2003. The ad message is centralized on Metro
Brokers' understanding that a consumer's desire is to sell their home quickly and the brokers
ability to deliver. The ad will feature a family moving into a new house, while the neighbors'
teenage daughter is instantly smitten with their hunky teenage son. The parents immediately
recognize the daughter's "crush" and the dad exclaims, "We gotta move." The spot ends with
hands planting the Metro Broker sign in the yard and the tag line, "When you want to sell your
house, you want to sell your house. Fast.".
"Metro Brokers Equals Sold" is a timely message amidst the current state of the real estate
market, "said Deanna Drury, Metro Brokers' executive director. "Our goal is to ensure
consumers know that Metro Brokers offers exceptional service and results, working tirelessly
to sell homes, and fast."
The television spot was created by Denver-based advertising firm, Morey Evans Advertising.
"Our creative strategy behind the 'Metro Brokers Equals Sold' ad is to use intelligent wit while
clearly stating the mission of each of our Metro Brokers," said Tom Evans, creative director at
Morey Evans Advertising, which created all previous concepts for the Metro Brokers
commercials. "To sell homes, quickly, and do it better then anyone else."
"The ad provides an avenue to memorably bond together the Metro Brokers brand and the
exceptional performance by our association of brokers," added Drury.
The commercial follows in the spirit of the ads Metro Brokers has aired over the past five
years. In recent years the campaign entitled "Stopping Power" consisted of four highly
successful TV spots, "Student Driver", "DMV", "State Trooper" and "Paint Truck," which was
honored at the 2001 Denver Advertising Federation as a finalist in its annual awards for
excellence.
For more information, contact Glenn Morey at 303.296.8011
or email gmorey@moreyevans.com.
© 2006 Morey Evans Advertising
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