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PRESS RELEASE
Denver, CO
May 12, 2003
Great American Names Morey Evans Agency Of Record
Great American, a national automotive service center chain featuring tires, fast lube and
automotive maintenance and repair services, has named Morey Evans as agency of record.
The agency will be responsible for strategic brand development, creative services, media and
overall execution of the company's advertising and marketing initiatives. Great American
previously managed all of its marketing internally and has decided to partner with an agency
firm with a deep wealth of knowledge in retail development, strategic positioning, and brand
growth for its rapid national expansion over the next two years.
Great American, which is headquartered in Greenwood Village, Colo., is the new breed of one-
stop automotive service centers. The company moves away from the stereotypical repair shop
experience to offer customers a new level of service and convenience. Besides offering the
ease of a one-stop automotive car care shop that eliminates having to drive all over town to
maintain your vehicle, Great American treats the customer to a comfortable experience.
Amenities at Great American include comfortable leather sofas, complimentary bottled water
and even Gameboys for children.
Great American searched the country for an agency with experience in retail and franchise
expansion. "Our relationship with Morey Evans has developed over the course of months," said
Janet Beaudry, vice president of sales and marketing for Great American. "We knew this was
the right time to team up with an advertising agency that would support Great American's
national expansion. Morey Evans has a proven track record for delivering solid results for other
companies facing similar challenges with store expansion and brand development."
Great American currently operates 14 stores within Colorado, Arizona, Texas, Georgia, Virginia
and Washington.
For more information, contact Glenn Morey at 303.296.8011
or email gmorey@moreyevans.com.
© 2006 Morey Evans Advertising
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