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PRESS RELEASE
Denver, CO
March 19, 2002

Morey Evans Creates New Identity for Ricochet Networks

Today Ricochet Networks, Inc. unveiled a new brand identity created by Denver-based advertising agency, Morey Evans Advertising. Ricochet is in the process of launching high-speed wire-free Internet using proprietary technology and a radio-based network.

Under previous ownership, Ricochet marketed primarily to the active business traveler, or "power user on the go who needs to stay connected as a lifeline to business," according to agency principal and designer of the logo, Julie Morey.

The goal of the new identity was first and foremost to create a mainstream brand that would appeal to anyone who wants high-speed Internet access, not just business people.

"A recognizable, approachable, memorable brand identity is crucial for a company with such a potentially large mainstream user base like Ricochet," states Morey. "We brought equal measures of clarity and fun to the design, helping to give the Ricochet technology a sense of simplicity and accessibility, but also the stature of a big consumer brand."

The logo includes a treatment of the "o" in the identity that is evocative of a caroming action not unlike a ricochet.

Explains Morey, "It's a great word and a great name... the logo leverages the inherent equities in the word itself."

Ricochet Networks plans to begin its wire-free Internet service later this year. Morey Evans was tapped as agency after a search that included agencies in New York City as well as Denver.

For more information, contact Glenn Morey at 303.296.8011
or email gmorey@moreyevans.com.

© 2006 Morey Evans Advertising

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Morey Evans Advertising is a full service Denver ad agency, focused on branding, advertising and consumer engagement. We are a leading Denver ad agency, helping clients invent new ways to reach, engage and foster relationships with key audience segments through innovative advertising solutions. Our integrated approach to advertising delivers value through unconventional thinking, business savvy and buttoned-up execution. No other Denver advertising agency creates more success for national, regional and local brands or offers specialized marketing practices, like experiential and grassroots marketing, digital content management and distribution, and branded entertainment development.

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