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PRESS RELEASE
Denver, CO
January 12, 2006
Open TV Selects Morey Evans Advertising
OpenTV, one of the world's leading providers of technologies and services enabling the delivery of digital and interactive television, has selected Morey Evans Advertising to work with them on a number of strategic initiatives. OpenTV was looking for a marketing partner with consumer telecom and B2B experience. Morey Evans Advertising not only delivered on that criteria, but also offered unique experience working in the television media and ad sales environments, branding and selling:
• cable advertising to clients and agencies
• technological offerings to media companies, clients and agencies
• networks, content and ad sales opportunities to carriers
• cross-platform and enhanced cable ad opportunities to clients and agencies
"Morey Evans has been immersed participants in the ever-evolving industry of television and media since 1993 working with such partners as Starz/Encore, TCI, AT&T Broadband, Dish Network, Comcast Spotlight and Comcast.net,' said Agency President Glenn Morey. "We're a great fit for OpenTV as we are fully immersed in enhanced advertising and are playing a strategic role in the evolution of American television and advertising."
The agency's initiatives for OpenTV will focus on positioning them in the North American marketplace, and stimulating industry interest in Advanced Advertising. OpenTV software has already been integrated in over 70 million digital set-top boxes in 96 countries.
About Morey Evans Advertising
Morey Evans Advertising's inventive approach to measurable brand-building is the catalyst for developing new ways of creating visibility and for changing the way companies activate and develop relationships with customers. The agency integrates its capabilities in research and market analysis, mass media and creative, experiential and street marketing, and digital content distribution and media to tell brand stories in new and dramatic ways. Morey Evans has deep expertise in categories from cable television and telecommunications, to software and technology solutions, automotive, travel and tourism, packaged foods and beverages, durable goods, and restaurants. Based in Denver, the agency is a shareholder in Worldwide Partners, Inc., the world's largest network of independent marketing communications firms.
For more information, contact Glenn Morey at 303.296.8011
or email gmorey@moreyevans.com.
© 2006 Morey Evans Advertising
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