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Morey Evans Advertising Adds Elastic Lab to Group of Specialty Agencies
9/15/2008 — Morey Evans announced today the addition of Elastic Lab, a digital video content provider, to its group of agencies that provide both non-traditional and traditional agency services.
Auto Shopping Website Vehix to Now Fill Three Screens
By Jean Halliday, Advertising Age
7/26/2007 — Ad Age highlights Morey Evans Advertisingís cross-platform digital advertising on behalf of Vehix.
Action! You film the ad. Denver-based restaurant chains coax consumers with video contests
By Julie Dunn, Denver Post Staff Writer
11/08/2006 — Three Colorado restaurant chains - Chipotle Mexican Grill, Quiznos and Good Times Burgers - are courting younger consumers by seeking their creative energy.
Morey Evans to Launch All-Natural Beef Experiential Ad Campaign
for Good Times Burgers and Frozen Custard
10/09/06 —Morey Evans Advertising, Denver, announced today that a new, highly integrated, experiential ad campaign will launch on Monday for long-time client, Good Times Burgers and Frozen Custard.
New Morey Evans TV Spots Air for Vehix.com
09/02/06 —Three new commercials began airing for automotive online buying service, Vehix.com.
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PRESS RELEASE
September 2, 2006
Denver, CO
New Morey Evans TV Spots Air for Vehix.com
Three new commercials began airing for automotive online buying service, Vehix.com. Supported with over $240 million in cable media, the spots brand the site as a more fun way to shop for cars.
"As much as 80% of car buyers use the Internet for their research," states Morey Evans Account Director, Krista Nicholson. "The marketing challenge for an automotive buying site is not awareness of the medium's utility, but differentiation. In that context, we are positioning Vehix as a more enjoyable brand experience."
"Vehix continues to expand its online offering," Nicholson explains. "Compared to the volume of static content on many automotive websites, we have refined Vehix to be richer and more engaging interactively."
The new creative work for the Vehix brand uses simple logic and stylish production to convey that fun message. All three spots revolve around the copy statement: "Cars are fun. Shopping for them should be, too."
In one spot, a group of teenagers executes a giggling fire drill at a rural stoplight. In another, a four year old boy is awed by his first ride through an automatic car wash. The third spot shows a woman and her dog, both enjoying the open road in her convertible.
Creative Director, Tom Evans, sees the spots as representing how there's plenty of joy in the way cars and life can intersect. According to Evans, the agency "wanted to attach some of that fun and friendliness to the Vehix brand in a dramatic and memorable way."
The spots end with an animated sequence of online video and interactive features demonstrated on the Vehix website.
The advertising will run entirely on cable systems in 68 markets throughout the U.S. including 18 of the top 25 markets. Vehix, based in Salt Lake City, partners with cable companies to drive leads to automotive retailers who buy cable advertising schedules.
About Morey Evans Advertising
Morey Evans Advertising's inventive approach to measurable brand-building is the catalyst for developing new ways of creating visibility and for changing the way companies activate and develop relationships with customers. The agency integrates its capabilities in research and market analysis, mass media and creative, experiential and street marketing, and digital content distribution and media to tell brand stories in new and dramatic ways. Morey Evans has deep expertise in categories from cable television and telecommunications, to software and technology solutions, automotive, travel and tourism, packaged foods and beverages, durable goods, and restaurants. Based in Denver, the agency is a shareholder in Worldwide Partners, Inc., the world's largest network of independent marketing communications firms. For more information about Morey Evans Advertising, visit www.moreyevans.com
For more information, contact Kirsten Hamling at 303.302.2150 or Kirsten@traction-communications.com.
© 2006 Morey Evans Advertising
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© 2006 Denver, Colorado |
Morey Evans Advertising is a full service Denver ad agency, focused
on branding, advertising and consumer engagement. We are a leading Denver
ad agency, helping clients invent new ways to reach, engage and foster
relationships with key audience segments through innovative advertising
solutions. Our integrated approach to advertising delivers value through
unconventional thinking, business savvy and buttoned-up execution. No
other Denver advertising agency creates more success for national, regional
and local brands or offers specialized marketing practices, like experiential
and grassroots marketing, digital content management and distribution,
and branded entertainment development.
Morey Evans Advertising 620 16th Street Suite 200 Denver, Colorado 80202 |
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