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Morey Evans Advertising Adds Elastic Lab to Group of Specialty Agencies
9/15/2008 — Morey Evans announced today the addition of Elastic Lab, a digital video content provider, to its group of agencies that provide both non-traditional and traditional agency services.
Auto Shopping Website Vehix to Now Fill Three Screens
By Jean Halliday, Advertising Age
7/26/2007 — Ad Age highlights Morey Evans Advertisingís cross-platform digital advertising on behalf of Vehix.
Action! You film the ad. Denver-based restaurant chains coax consumers with video contests
By Julie Dunn, Denver Post Staff Writer
11/08/2006 — Three Colorado restaurant chains - Chipotle Mexican Grill, Quiznos and Good Times Burgers - are courting younger consumers by seeking their creative energy.
Morey Evans to Launch All-Natural Beef Experiential Ad Campaign
for Good Times Burgers and Frozen Custard
10/09/06 —Morey Evans Advertising, Denver, announced today that a new, highly integrated, experiential ad campaign will launch on Monday for long-time client, Good Times Burgers and Frozen Custard.
New Morey Evans TV Spots Air for Vehix.com
09/02/06 —Three new commercials began airing for automotive online buying service, Vehix.com.
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PRESS RELEASE
October 9, 2006
Denver, CO
Morey Evans to Launch All-Natural Beef Experiential Ad Campaign for Good Times Burgers and Frozen Custard
Morey Evans Advertising, Denver, announced today that a new, highly integrated, experiential ad campaign will launch on Monday for long-time client, Good Times Burgers and Frozen Custard.
The campaign is called the "Good Times My Beef's All-Natural Product Placement Film Festival." It invites customers to create their own product placement videos featuring a life-sized cardboard cut-out of "Mr. All-Natural Beef Man" and upload them to the company's special microsite, my-beefs-all-natural.com. At the site, visitors can view the videos, send them to others, and rate videos they like.
The marketing effort combines multiple tactics, including traditional advertising, a highly user-participatory Internet microsite, street marketing teams and the promotional icon, "Mr. All-Natural Beef Man." The life size cardboard cut-out holds up a Good Times Double Good Time burger while wearing a t-shirt that proclaims, "Proud of my all-natural beef."
Young men, ages sixteen to twenty-nine, are the largest demographic consuming fast food, and they drive frequency numbers for the category. In an effort to engage this demographic, Morey Evans is targeting the millennial consumer with this campaign.
"Creating a brand experience, not just brand messaging, is crucial to reaching customers and winning their hearts and minds today," states agency Creative Director, Tom Evans. "This is a campaign we created with the clear intent of encouraging user-participation in the marketing itself."
The theory behind experiential marketing is that by having customers play a role in molding and influencing a brand, ownership and loyalty to that brand is enhanced.
The much-loved "Good Times Director of Global Expansion," the iconic brand voice of the restaurant chain, continues as the spokesperson for the current quasi-promotion, introducing the film festival via produced radio spots as well as "real-time" radio interviews with local disc jockeys.
Messaging in the campaign will focus on Good Time's exclusive use of one hundred percent all-natural beef. The beef in all of Good Times burger products is hormone-free, antibiotic-free and vegetarian-fed.
Agency President, Glenn Morey, explains, "We really wanted to find ways to change the traditional media landscape for this campaign. Having DJ's interview the Director of Global Expansion, not unlike the way they might interview any celebrity, politician or musician on the air, adds a kind of tongue-in-cheek authenticity to our message that fits Good Times brand persona perfectly."
Other non-traditional media tactics include street teams, which will appear as the "All-Natural Beefettes" at a variety of events and venues in the Denver metro area. The All-Natural Beefettes give customers the opportunity to have their picture taken as Mr. All-Natural Beef Man to be uploaded to the microsite. Proud of my all-natural beef t-shirts will also be distributed at these roaming street events.
The campaign launches on Monday, October 9.
About Morey Evans Advertising
Morey Evans Advertising's inventive approach to measurable brand-building is the catalyst for developing new ways of creating visibility and for changing the way companies activate and develop relationships with customers. The agency integrates its capabilities in research and market analysis, mass media and creative, experiential and street marketing, and digital content distribution and media to tell brand stories in new and dramatic ways. Morey Evans has deep expertise in categories from cable television and telecommunications, to software and technology solutions, automotive, travel and tourism, packaged foods and beverages, durable goods, and restaurants. Based in Denver, the agency is a shareholder in Worldwide Partners, Inc., the world's largest network of independent marketing communications firms. For more information about Morey Evans Advertising, visit www.moreyevans.com
For more information, contact Kirsten Hamling at 303.302.2150 or Kirsten@traction-communications.com.
© 2006 Morey Evans Advertising
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© 2006 Denver, Colorado |
Morey Evans Advertising is a full service Denver ad agency, focused
on branding, advertising and consumer engagement. We are a leading Denver
ad agency, helping clients invent new ways to reach, engage and foster
relationships with key audience segments through innovative advertising
solutions. Our integrated approach to advertising delivers value through
unconventional thinking, business savvy and buttoned-up execution. No
other Denver advertising agency creates more success for national, regional
and local brands or offers specialized marketing practices, like experiential
and grassroots marketing, digital content management and distribution,
and branded entertainment development.
Morey Evans Advertising 620 16th Street Suite 200 Denver, Colorado 80202 |
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