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Morey Evans Advertising Adds Elastic Lab to Group of Specialty Agencies
9/15/2008 — Morey Evans announced today the addition of Elastic Lab, a digital video content provider, to its group of agencies that provide both non-traditional and traditional agency services.
Auto Shopping Website Vehix to Now Fill Three Screens
By Jean Halliday, Advertising Age
7/26/2007 — Ad Age highlights Morey Evans Advertisingís cross-platform digital advertising on behalf of Vehix.
Action! You film the ad. Denver-based restaurant chains coax consumers with video contests
By Julie Dunn, Denver Post Staff Writer
11/08/2006 — Three Colorado restaurant chains - Chipotle Mexican Grill, Quiznos and Good Times Burgers - are courting younger consumers by seeking their creative energy.
Morey Evans to Launch All-Natural Beef Experiential Ad Campaign
for Good Times Burgers and Frozen Custard
10/09/06 —Morey Evans Advertising, Denver, announced today that a new, highly integrated, experiential ad campaign will launch on Monday for long-time client, Good Times Burgers and Frozen Custard.
New Morey Evans TV Spots Air for Vehix.com
09/02/06 —Three new commercials began airing for automotive online buying service, Vehix.com.
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PRESS RELEASE
September 15, 2008
Denver, CO
Morey Evans Advertising Adds Elastic Lab to Group of Specialty Agencies
Morey Evans announced today the addition of Elastic Lab, a digital video content provider, to its group of agencies that provide both non-traditional and traditional agency services.
Elastic Lab develops and applies new ways to create, manage and distribute short and long-form video for the long-tail content environment. At the core of Elastic Lab operations is a national, multi-tier video production resource network, comprised of independent filmmakers, commercial video production houses and freelancers, film students, and even amateur video enthusiasts. Elastic Lab develops commercial and entertainment projects, distributing shooting and creation assignments for those projects throughout the network. Compensation for the network's filmmakers varies from project to project, and depends on the complexity of the assignment and experience level of the contributor. Current projects include work for leading automotive manufacturers, packaged goods, food and beverage companies, media companies, and Internet publishers.
"As more advertisers shift their budgets from traditional to non-traditional media, there is a significant opportunity for agencies like ours to gain significant market share," said Glenn Morey, President of Morey Evans. "Elastic Lab rounds out our digital services offering and keeps us squarely focused on innovation, which has always been our mantra at Morey Evans. We launched this diversification strategy four years ago with the addition of Motive that provides digital, promotional and experiential marketing, followed by Traction, a PR and digital promotions firm."
Since the beginning of summer, the group has added a half dozen new hires with expertise in digital video and web content, interactive development and project management, and digital public relations, as the agency beefs up its capability and capacity in the most leading-edge and sought-out strategies for marketing today.
"Traditional ad programs must be fully integrated with digital, experiential and promotional programs, particularly as advertiser spending moves increasingly away from mass media," said Matt Statman, Motive founder and managing partner. "We're in a great position to take advantage of this opportunity as we've been operating this way for the past four years."
Morey Evans' integration of traditional and non-traditional skill sets has attracted a host of new business opportunities, from Pepsi Cola and Boingo, the world's largest wi-fi provider, to many of the largest auto brands in the world, to Floyd's Barbershop, Outward Bound, and Shoptopia.
"It's an exciting time here," said Morey. "We're growing and changing, even as consumer behavior and media usage is changing. We're developing considerable work from the most progressive brands and media companies in the world, because we're focused on the right strategies for clients."
About Morey Evans Advertising
Morey Evans Advertising's inventive approach to measurable brand-building is the catalyst for developing new ways of creating visibility and for changing the way companies activate and develop relationships with customers. The agency integrates its capabilities in research and market analysis, mass media and creative, experiential and street marketing, and digital content distribution and media to tell brand stories in new and dramatic ways. Morey Evans has deep expertise in categories from cable television and telecommunications, to software and technology solutions, automotive, travel and tourism, packaged foods and beverages, durable goods, and restaurants. Based in Denver, the agency is a shareholder in Worldwide Partners, Inc., the world's largest network of independent marketing communications firms. For more information about Morey Evans Advertising, visit www.moreyevans.com
For more information, contact Kirsten Hamling at 303.302.2150 or Kirsten@traction-communications.com.
© 2006 Morey Evans Advertising
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© 2006 Denver, Colorado |
Morey Evans Advertising is a full service Denver ad agency, focused
on branding, advertising and consumer engagement. We are a leading Denver
ad agency, helping clients invent new ways to reach, engage and foster
relationships with key audience segments through innovative advertising
solutions. Our integrated approach to advertising delivers value through
unconventional thinking, business savvy and buttoned-up execution. No
other Denver advertising agency creates more success for national, regional
and local brands or offers specialized marketing practices, like experiential
and grassroots marketing, digital content management and distribution,
and branded entertainment development.
Morey Evans Advertising 620 16th Street Suite 200 Denver, Colorado 80202 |
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