Advertising Agency Denver, Colorado

Howard Dean
General Motors
DISH
Qdoba

Is there an alternative to the high cost of traditional direct marketing for selling Satellite TV subscriptions?

Our inventive, face-to-face street marketing for DISH Network reduced cost of acquisition by 25% in 24 markets across the U.S. How? By hitting the streets with more than a team, but a hard-hitting message: Cable is too expensive!

Consumers have an almost violent, and certainly passionate, distaste for paying their ever-increasing cable bills. So our street teams staged protests around the question, "Why is Digital Cable so expensive?" The protests were conducted in high-traffic, newsworthy areas (we even staged protests at the local cable TV offices) that not only got the attention of consumers, but of the press, too, creating 175,000 impressions in six weeks. We were face-to-face with consumers providing information on special offers via a trackable card, and distributing free program-branded give-aways. We invented an entirely new sales channel to the consumer.

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Morey Evans Advertising is a full service Denver ad agency, focused on branding, advertising and consumer engagement. We are a leading Denver ad agency, helping clients invent new ways to reach, engage and foster relationships with key audience segments through innovative advertising solutions. Our integrated approach to advertising delivers value through unconventional thinking, business savvy and buttoned-up execution. No other Denver advertising agency creates more success for national, regional and local brands or offers specialized marketing practices, like experiential and grassroots marketing, digital content management and distribution, and branded entertainment development.

Morey Evans Advertising 620 16th Street Suite 200 Denver, Colorado 80202