Morey Evans Press
About Morey Evans
Contact Morey Evans
Morey Evans Careers
Morey Evans Playground


Creative Inventions
Experiential Inventions
Strategic Inventions
Media Inventions

 

 
 
  Howard Dean
General Motors
DISH
Qdoba
Is it possible to create affinity among college students for an old and giant brand like General Motors?

It is, by inventing an affinity marketing program like the AXIS Club. Our event teams hit spring break hot-spots from Panama City Beach to South Padre Island and Lake Havasu, and we went face to face with hundreds of thousands of college students, recruiting them into the AXIS Club. "Get AXIS and Get Access" meant throwing exclusive parties, inviting them into VIP areas and lounges, and having a great time in the process. Combined with an email campaign tied into our TV network and sports marketing partners, we signed up 125,000 college kids into the AXIS Club.

Then we went to where they lived and studied, inviting them to parties and concerts, and exposing them to GM cars and trucks, and incenting them with graduation offers on new vehicles. We made GM fun, and more importantly, an integrated part of the college student lifestyle.



     
General Motors Web Site General Motors Web Site General Motors Web Site
General Motors Events General Motors Events General Motors Events
General Motors Events General Motors Events General Motors Events
     
   
     
 


 
Morey Evans Advertising Logo Home  Inventions  Press  Agency  Contact  Careers  Playground  Site Map  Privacy © 2006 Denver, Colorado

 

 

 

 

Morey Evans Advertising is a full service Denver ad agency, focused on branding, advertising and consumer engagement. We are a leading Denver ad agency, helping clients invent new ways to reach, engage and foster relationships with key audience segments through innovative advertising solutions. Our integrated approach to advertising delivers value through unconventional thinking, business savvy and buttoned-up execution. No other Denver advertising agency creates more success for national, regional and local brands or offers specialized marketing practices, like experiential and grassroots marketing, digital content management and distribution, and branded entertainment development.
 
Morey Evans Advertising 620 16th Street Suite 200 Denver, Colorado 80202