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Creative Inventions
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  Good Times
Ricochet
Vehix
How do you succeed in a marketplace defined by competitors outspending you 20 to 1?

Inventive story-telling. We've been the agency of record for Good Times for over 15 years, and we've invented strategies that have helped unit volumes rise from $450,000 to over $1 million.

Our brand had to be powerful enough to position Good Times as a purposeful destination, not just a convenience. So we turned our "underdog" status into an advantage by inventing a tongue-in-cheek, fictional "Director of Global Expansion," charged with developing the kind of big-time product and marketing ideas it would take to "beat out the big chains." In TV and radio spots, he rolled out frozen custard, weekly rotating flavors, specialty burgers and chicken sandwiches, whole-ring onion rings, buck-burgers, and countless other products and promotions—tirelessly and naively committed to his mantra, "We're gonna be big."

Our campaign quickly became the most popular in Denver's history, so beloved that focus group participants regularly quote entire lines from our radio spots. We saw an 18% increase in same store sales, and our product introductions have increased purchases by women by 10%. We are currently in our eleventh consecutive quarter of positive sales comps.

     
   

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Morey Evans Advertising is a full service Denver ad agency, focused on branding, advertising and consumer engagement. We are a leading Denver ad agency, helping clients invent new ways to reach, engage and foster relationships with key audience segments through innovative advertising solutions. Our integrated approach to advertising delivers value through unconventional thinking, business savvy and buttoned-up execution. No other Denver advertising agency creates more success for national, regional and local brands or offers specialized marketing practices, like experiential and grassroots marketing, digital content management and distribution, and branded entertainment development.
 
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