Qdoba Advertising Agency

Howard Dean
General Motors
DISH
Qdoba

How does a consumer database become a true marketing asset?

Creating powerful website participation incentives is the key. That's why Morey Evans Advertising invented the "Who do you love?" website registration promotion. We created an entirely viral online marketing promotion with the primary goal of energizing Qdoba's affinity group.

The "Who Do You Love?" promotion was announced with an email to the Qdoba customer database leading recipients to a promotional microsite. Recipients participated in the promotion by submitting an essay and photo nominating a friend or loved one to win the party of a lifetime in their hometown. Nominators also rallied support with a customizable email and downloadable campaign materials, thereby leading more consumers to register at Qdoba.com.

In the first six hours of the launch, the microsite averaged 1.5 nominations per minute, and we added almost 10,000 consumers to the database. Over the course of the promotion, the microsite received over 50,000 visitors, with an average duration of over six minutes.

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Morey Evans Advertising is a full service Denver ad agency, focused on branding, advertising and consumer engagement. We are a leading Denver ad agency, helping clients invent new ways to reach, engage and foster relationships with key audience segments through innovative advertising solutions. Our integrated approach to advertising delivers value through unconventional thinking, business savvy and buttoned-up execution. No other Denver advertising agency creates more success for national, regional and local brands or offers specialized marketing practices, like experiential and grassroots marketing, digital content management and distribution, and branded entertainment development.

Morey Evans Advertising 620 16th Street Suite 200 Denver, Colorado 80202