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Ricochet
Vehix
What do consumers really want from an auto research website?

The general automotive consumer market knows three things: (1) they like having a new car, (2) they don't like the process of buying that car, and (3) they want the research process to be as painless as possible. Unfortunately, the average auto shopping website provides an encyclopedic volume of information in brain-numbing waves of static content — everything you never wanted to know about cars, and didn't want to ask.

Morey Evans Advertising invented the Vehix.com brand to be different. To be fun, entertaining, imaginative, enjoyable, and engaging. Our $240 million television campaign hammered that image home, and our creative execution made the brand stick.

We invented the "Green Room," in which everything you ever imagined possible in an auto research website actually came true. Three-dimensional, 360-degree, user-controlled views of every vehicle. Digital vehicle painting, for easy color selection. Crash test videos putting you in the dummy's seat. All of which excited consumer imaginations to the tune of a 30% increase in site traffic within the very first week of the campaign launch.

     
   

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Morey Evans Advertising is a full service Denver ad agency, focused on branding, advertising and consumer engagement. We are a leading Denver ad agency, helping clients invent new ways to reach, engage and foster relationships with key audience segments through innovative advertising solutions. Our integrated approach to advertising delivers value through unconventional thinking, business savvy and buttoned-up execution. No other Denver advertising agency creates more success for national, regional and local brands or offers specialized marketing practices, like experiential and grassroots marketing, digital content management and distribution, and branded entertainment development.
 
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