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Is there opportunity in television's evolution into video-on-demand (VOD) and interactive television (iTV)?
Absolutely. That's why Morey Evans Advertising is helping Vehix.com invent a new content brand, VehixTV, video-centric content for VOD, iTV, and cable TV's broadband Internet portals. As the media environment continues to fragment, brands must cope with time-shifting, place-shifting, and consumer ping-ponging across ever-expanding media options. Brands like Vehix.com must approach the consumer through a variety of channels and technological platforms, extending beyond the Internet.
VehixTV is the world's first VOD and iTV network for automotive marketers, giving OEMs a unique way to attract, communicate and migrate consumers through the phases of the purchase cycle. Entirely within the integrated Vehix offering, OEMs can now promote across technology platforms, increasing impressions and, more importantly, the quality of consumer interaction.
No other automotive portal delivers such a comprehensive package, and no other advertising agency has taken such a leadership role in bringing cross-platform marketing opportunities to automotive manufacturers.
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Manufacturer showroom
on Vehix.com
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Streaming video
on Comcast.net
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