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Put on your Inventor Goggles is a series of articles sent out once a month by Morey Evans Advertising/Denver to give our subscribers a sense of how the spirit of invention can completely change how they think about marketing. Each article is authored by our various directors of research and market analysis, brand strategy and design, creative, experiential marketing, digital content distribution and media, and contains valuable perspective and proven ideas from our agency’s “inventors.” Topics include:

The Other Target: How advertising can “sell” your internal audience.

44 macro trends that can make your brand resonate with consumers.

Targeting the time-shifting consumer with Video On Demand and Interactive TV.

Launching a brand right to the top of the category with “roadblocking.”

How to steal your next tradeshow.


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